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For political economy to be a persuasive alternative to mainstream economics, it needs to be shown that it can provide a better framework for analysing concrete phenomena and developments in specific fields, and a useful guide for alterntive policies. This session on "applied political economy" does just that with papers on the internations media system, exchange networks and parallel currencies, progressive public policies in the post-crisis era in Quebec, and a social network analysis of Greek cooperative banking ethics in Crete.

Applied Political Economy

AUTHOR(s)TITLE & ABSTRACT
Nikos Leandros The International Media System in Transition: A Human Development Perspective
The story of the international media and content industries in recent years has been one of accelerating merger and acquisition activity as content companies, telecommunication operators and technology companies have sought to secure distribution channels, achieve presence in strategic and emerging markets, and for the largest, build a platform for a multimedia strategy. However, despite their strength, traditional media companies are threatened in their core business and traditional model: mass production of content. Moreover, the economic crisis has intensified product and process innovation, especially in the newspaper industry. In developed countries most traditional news sources have steadily declined, as the number of people getting news online has surged. Above everything else, the ability to actively use the Internet via the many possibilities offered by Web 2.0 to express opinions, establish relationships and pursue individual and collective projects is undoubtedly changing the fundamental experience of media use. As a result a new communication paradigm is emerging characterized by connectivity, interactivity and convergence. For the first time in human history authorities and citizens coexist in the same information environment and compete for attention leading to new phenomena such as public diplomacy, blogging and “citizen journalism”. Legitimacy is much more difficult to obtain and can be easily lost. This paper examines the contradictory nature of these phenomena and their impact on development strategies.
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Irini Sotiropoulou Exchange Networks and Parallel Currencies: Theoretical Issues or Research in Wonderland
This is a working paper that belongs to a greater ongoing field research project concerning economic activity in Greece that is performed without the use of any official currency. The project is titled “Exchange Networks and Parallel Currencies: Theoretical approaches and the case of Greece”. This is the first time that parallel currencies and exchange networks, but also free bazaars, are studied in Greece, not only because of lack of interest by academia, but mostly because such initiatives emerged the very last years in the country and still emerge and develop, especially since 2009 onwards.

The scope of the paper is twofold:

a) To present the theoretical issues that the project aims to deal with. Particularly, the variety of the schemes and initiatives studied touches essential points of economics, like the notions of value, money, exchange, market, etc. The theoretical options the researcher already has from academic literature can explain some of the aspects the schemes present, but not all of them. As a result, eclecticism and inter-disciplinary approach are rather obligatory. On the other hand, the economic focus of the research imposes that the choices of the “economic agents” are respected as rational in principle, e.g. as based on thought and theory, even if this is not found (yet) in academic literature. And

b) To present the findings of the first stage of field research. This part of research consists of data of mainly qualitative nature, originating in observation and in open interviews with scheme organisers and coordinators. The data is collected in order to formulate some first conclusions about 1) to what extent the theoretical instruments we have from academic literature can explain the issues as posed by the scheme participants’ practice; 2) what theoretical bases the participants use themselves to explain or promote their own activities and to what extent those theoretical views are connected or not to the academic literature we use for the project so far; and 3) what issues among all studied and researched so far are possibly interesting or important to be further researched at the second stage of the project.

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Sylvie Morel Promoting Political Economy in Quebec: A New Initiative - and an Heterodox Theory - to Stimulate Progressive Public Policies for the Post-crisis Era
In recent years, an important initiative developed in Quebec in order to promote heterodox political economy: the creation of a web site, called Economie autrement (www.economieautrement.org), by a small group of heterodox economists. The editorial team consists of about 25 economists, from different institutions (universities, unions, non-profit associations), including a half working at the site on a regular basis. It’s action has been most visible in the debate preceding the tabling of the 2010-2011 Budget in the National Assembly, on March 30, 2010, by the Minister of Finance, Raymond Bachand. Indeed, following the global economic crisis, the debate on the issue of public finances, which is now actively underway in Quebec, is crucial for the restructuring of the role of the state and public policies in this province. The challenge is to effectively counter the reform proposals put forward by mainstream economists, whose ideas dominated the public debate. During fall 2009, the Quebecer Minister of Finance set up an Advisory Committee on the Economy and Public Finances in order to “propose to Quebecers a comprehensible reading of the economic and financial questions to which we must respond.” All committee’s members, these ‘independent experts’, are mainstream economists. Strongly oriented on the supposedly ‘debt crisis’ and ‘huge’ demographic problem in the context of an aging population, the proposals suggested by the committee in their documents, on the basis of a highly alarmist analysis, clearly go in the direction of regressive tax reforms, and privatization of public services. Simultaneously, the failure of mainstream economists to understand the crisis and the way to prevent another recession, are completely ignored.

In contrast, heterodox theories provide effective methodological and conceptual tools to understand these problems. Indeed, according to them, the worldwide economic crisis has revealed the structural problems of finance-led capitalism. This specific capitalist configuration characterizes itself, among others, by an over-developed sophisticated financial sector detrimental to sustained employment and decent work, due to the fact that labour has became the main adjustment variable in economic processes. This severe crisis also pointed out another critical issue: the inadequacy of mainstream economics in conceptualizing its own research objects, that is economic realities. Thus, beyond the flaws of the economic institutions themselves, are the dysfunctional theoretical tools used by the vast majority of economists to analyse them. The fact is that the current academic agenda, or roughly speaking neoclassical economics, generate economic analysis on the basis of concepts and models disconnected from the real-world economy. Not surprisingly then that it cannot provide appropriate theorizing about key factors of economic life, nor strategic economic issues, like the crisis or public finances. Because of their epistemological posture, neoclassical economists do not pay attention to the real problems of the malfunctioning of economic institutions, and the economic insecurity they generate. In the context of what has now degenerated in many countries in a crisis of employment, jeoparding the economic status of important segments of the population, firstly the most vulnerables, to proceed to a theoretical reconstruction in economics is imperative. What is at stake is our ability to understand economic insecurity in all its complexity, as well as to conceive creative solutions to it by the means of innovative analysis of labour and employment.

If a theoretical shift in economics is a prerequisite to the reorientation of public policies in a progressive way, we know that there is not a single alternative to mainstream economics. Indeed, Economie Autrement brings together economists from across a spectrum of heterodox economic theories, including regulationist, institutionalist, post-Keynesian, or Marxist schools. Our priority has been, in our research, to use a theoretical framework focusing on economic security, and rights and duties guaranteeing it: J. R. Commons’s institutionalist theory. Commons is one of the founders of what is called the original institutionalism, which was developed at the end of the 19th century and continued until the 1940s in the United States. Commons’s theory, whose relevance to the world today is being rediscovered, provides a coherent interdisciplinary conception of economic facts, grounded in their cultural context, in which economics, law and ethics are reconcilied. Using the institutionalist approach, employment and public policies are studied in an entirely different way than it would be within the orthodox theoretical framework. They are examined as phenomena integrated in their own social space, insofar as they define particular social relations in which economic status are established on the basis of combinations of rights and duties. In this way, the active subject in the institutionalist economy is an individual-citizen, instead of the homo oeconomicus of the orthodox perspective. In order to understand the process of economic insecurity, a framework of analysis based on a conception of economics as a social science must be used. Commons’s institutionalism, with its original method of investigation which calls for an ethical dimension, proposes an evolutionary analysis, and takes into account the multitude of society’s rules in terms of social representations, formalized rules of law or actual practices of players, conforms to such a requirement.

The paper will be divided into three parts. Firstly, we will describe this Quebecer initiative for political economy, its actions, and the main economic arguments that were opposed to the analysis of the advisory committee. In section 2, we will give a few insights on how commonsian theory could enrich research on what could be called a public policy agenda of economic security for the post-crisis era. Our general concern is to demonstrate that commonsian institutionalism represents a real theoretical alternative to mainstream economics for the development of a truly evolutionary, trans-disciplinary and ethical economic theory. Lastly, based on the commonsian methodological principle according to which research and action should go hand in hand, we will try to highlight some preliminary lessons that can be drawn from this activist experience. Among others, we will emphasize the fact that international networking of heterodox economists involved in the promotion of political economy, is crucial to maintain initiatives like ours. In that perspective, to participate in the International Conference in Political Economy in Rethymnon is a way, for us, to strengthen ties with associations comparables to ours.

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Theodoros A. Katerinakis An Atypical Case in Political Micro-economy: a Social Network Analysis of Greek Cooperative Banking Ethics in Crete or how Homo Communicans immunized Homo Economicus against Economic Crisis in Crete
Modern Homo Communicans seems to prefer to be connected and stay in contact with their surrounding world in their economic and social life. Mutuality and social cohesion though sustainable finance, especially at a decentralized local level, operate as security mechanism in the current era of turbulence. Several theorists (Illouz, 2007; Zelizer, 2006) introduce emotional capitalism as a cultural process through which new interactional- emotional scripts of economic relationships are illustrated “by the cultural frames of cooperation or team work”. DiMaggio & Louch (1998) concluded that non-commercial ties of buyers- sellers matter in major purchases. The majority of such transactions take place among kin, friends, or acquaintances that substitute impersonal markets, especially when decisions involve high uncertainty. Chang (2005) analyzes how social networks are the most frequently used sources of saving and investment information, for the non- wealthy. This research suggests connectedness rather than expertise prevails or risk favors reliance on friends and relatives in order to make decisions, sustain and support them. This paper argues that connectedness resides in the network structure of a cooperative as “an autonomous association of persons …in a jointly owned and democratically controlled enterprise” (ICA, 1995). Thomas in the Inclusive Partnership Approach (1997) identifies seven contributing partners of accountability in cooperatives: shareholders/members, customers, employees and their families, suppliers and partners, the community at large, wider/global society, past and future generations of co-operating entities. Cooperative values of self-help, self-responsibility, democracy, equality, equity and solidarity match with the ethical values of honesty, openness, social responsibility, and caring for others. These values clearly define the network components using traditional community studies (Scott, 2006). Human organization in the form of cooperative banks as commons (Ostrom, 2009) is best described as a social network. This paper proposes two steps forward: (1) introduces social network analysis (Borgatti et al, 2009; Christakis & Fowler, 2009; Wellman, 1983) to visualize a cooperative banking network via UCINET software, as the epicenter of an inclusive social network. The case study is Cooperative Bank of Chania, in Crete, Greece. (2) Connects trust and integrity in banking with the central value of Greek culture philotimo, a unique conscious arete of honor and pride, as expressed through acts of generosity and sacrifice, matches with credibility, with the tendency to cooperate and the ritual of keeping your word without reserving it in a contract. It also applies ethnomethodology (Psathas, 1990; Sacks, 1992) to approach empirical banking relations, in the form of coop bank- to- customer/member interactions and provide testimonies of corporate ethos in the reality of the Greek periphery. Member participation-satisfaction and transactions have a contagious effect in the networked cooperative. Three are the primary attributes of social entrepreneurship that boost stability and growth for cooperatives: (a) deep knowledge of local environment, people, and their relations; (b) hands-on engagement with the economic and social life for employees and customers; (c) referral trust and solidarity, crucial for self-employed individuals and small-medium size enterprises operating in the Greek periphery. Philotimo is consistent with virtue ethics of Aristotle and kalokagathia (Petrochilos, 2002) as contributions of Greek economic thought. A collective mindset of “what we are and what we stand for” lifeworld practice represents the ethical approach to banking (Harvey, 1995). Social network analysis in the flow of banking ethics reveals why Greek cooperative banks in Crete were resistant to the financial turbulence by doing business in a social shopping environment; cooperative bonds of Homo Diktyous override utilities of Homo Economicus and add to community development. Their operation redefines political micro-economy in the case of everyday life transactions and directs the route in which social economy meets orthodox economics for self-sufficiency and sustainability in local communities.
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